I got my car detailed for the first time last month. I’m not the kind of person who splurges on things like that, but when I spilled a strawberry smoothie throughout the passenger area, there was no choice. My car is now amazing, cleaner than when it was new! I’m not sure what kind of person details their car, but I guess I am one of them now.
I was 27 when I got my first manicure. I thought women who got manicures were ladies who lunched —- women who were rich and frivolous — and I wasn’t that kind of person. Then I had my first manicure, and I’ve been getting manicures ever since.
An avid gardener, I had mulch delivered and spread 5 cubic yards, by myself, every spring. I’m not the kind of person who uses landscapers.. Three years ago, I started hiring someone to do this, and my back has been grateful.
Over the years, I had a lot of preconceived ideas about people who use services and products that I saw as extravagant. I was convinced it said something about them, and that I was “not that kind of person.” It turns out I was both narrow-minded and wrong. We make choices about products and services every day. Often, it’s less about cost than priorities. A friend who won’t spend money on manicures pays $60/ounce for face cream. We all make choices.
When you first heard about Senior Move Management, perhaps you thought, “I’m not that kind of person.” Maybe you had preconceived ideas about the type of person who uses move management services, like I did about the type of person who details their car, gets manicures or hires help to spread mulch. Do you know what kind of person uses senior move management services? Every kind of person…. people who want more time and convenience, people who want less stress and people who want help with the daunting physical tasks of downsizing and moving.
When the iconic L’Oreal phrase ”Because I’m worth it,” had its origin in 1973, it wasn’t about hair color; it was about choice and self-worth. Prior ads for women’s hair color had focused on their insecurities and concern about how they were seen by others. “Does she or doesn’t she?” asked Clairol. “Only her hairdresser knows for sure.”
L’Oreal had a distinctly different message:
“I use the most expensive hair color in the world, Preference by L’Oreal. It’s not that I don’t care about money. It’s that I care about hair. What’s worth it to me is the way my hair feels. It feels good against my neck. Actually, I don’t mind spending more for L’Oreal. Because I am worth it.”
Why use Senior Move Management services? Because you’re worth it.
By Margit Novack
Margit Novack cSMM, of Moving Solutions, is the founding president of the National Association of Senior Move Managers (NASMM). Visit Margit’s website Moving Solutions.
